What do successful companies have in common? Not only do they sell billions of dollars in goods each year, they also have brand awareness. Some of these companies have something else in common--each has had a major failure that resulted in the loss of millions of dollars. Read about the risky ventures that crash-landed instead of taking off with this high-interest book.

Created in partnership with TIME©, this nonfiction reader builds critical literacy skills while students are engaged in reading.

• Reader's Guide and Try It! provide extensive language-development activities to develop critical thinking
• Table of contents, glossary, and index help increase comprehension and strengthen academic vocabulary
• A fun culminating activity challenges students to create and market a new product