TCM Leadership Team

Get to know TCM's Team of Leaders

Teacher Created Materials

Our founder and executive team’s leadership and vision are critical to the company’s overall mission to create a world in which children love to learn.

As former teachers, their hearts and minds are focused on creating and delivering innovative and imaginative products that foster a lifelong long of learning.

Rachelle Crachiollo - TCM CEO & Founder

Rachelle Cracchiolo

Rachelle founded Teacher Created Materials in 1977 when she was a classroom teacher. Looking for art activities to supplement her lessons, she wrote and illustrated Quick Fun Art.

Try as she might, she could not find a publisher for her work, so she decided to publish the book herself and it was a success! 

Now, thousands of titles later, TCM is a leading provider of supplemental resources in education worldwide.

Meet Rachelle

CEO & Founder

Corinne Burton - TCM President

Corinne Burton

The daughter of an educator who also founded Teacher Created Materials, Corinne grew up with a vision for quality education for all.

Corinne taught elementary school in the Capistrano Unified School District in southern California, serving as part of the Technology Action Team.

Corinne then joined the Teacher Created Materials team, starting in the Editorial Department, as an author, editor, and publisher, before rising to her current position as President.

Meet Corinne


Deanne Mendoza - TCM Executive VP of Strategic Development

Deanne Mendoza

Overseeing a variety of sales channels, including International, Business-to-Business, Specialty, and Trade, Deanne's priorities are outreach and quality service to the customer.

She has worked for the company in variety of roles, including customer service, trade show management, and operations, but she is mainly known as Teacher Created Materials' most dedicated and enthusiastic cheerleader!

Meet Deanne

Executive VP of Strategic Development